USP = unfreedom and clutter

There are those, it would seem, who endorse an amazing belief, a superstitious belief,
in their ability to create a difference where none exists in reality.

I have heard tell that they go to school to acquire this amazing magical ability.

A historically minded voice mumbles something about Protagoras and making the weak argument seem to be stronger....But let's not listen.

For several weeks, now, I have been present in this land of USP's where citizens seem to proudly exhibit their ability to discern differences where I see none.  It must be this brand, this label, yet to me they are all the same.  

In a feverish attempt to create a USP people will mix things up in the most unholy ways in order to produce a curious blend of things for no other reason than because they imagine it to be new or unique.

Strenuous exertion worthy of an alchemist.

And which country is this?  Despite globalization, the madness seems to be stronger here than other places I have visited.